More and more small businesses are using their vehicle to attract local prospects and generate new leads in their operating area. Like having a website,
Here are a few tips from us on how to maximise your vehicle advertising while on a tight budget:
- Have your graphics and logos saved as vector files. The higher the resolution, the better. File format accepted are eps, ai (illustrator) or pdf. Relying on jpeg images won't work and will cost you more. When you enlarge a low res image to fit to the size you want, it will look blurry and pixelated. It will cost you extra money in design fees as your signage supplier will spend time re-creating your design from scratch. Please refer to our "Artwork Specs" page for further details.
- Take pictures of your vehicle with a mock-up design with logo and text you wish to advertise. This will save the signage company heaps of time trying to figure out your requirements and sending you several proofs for approval. Of course, some signage companies specialise in providing branding services but that costs a lot of money. It's always better to have something in mind that your signage supplier can modify or provide recommendations than starting from scratch.
- Vehicle measurements - it's a good idea to provide some measurements of your doors, rear windows and sides of your vehicle. Otherwise, just provide the make and year of your vehicle and a quick search on Google should return some measurements. However, vehicle specifications are not always available. Based on your rough measurements, it's easier to get a more accurate quote as it gives an indication of how much vinyl will be required for the installation.
- Simple decals and stickers are cheaper than installing a full wrap. Vehicle wraps can be very fancy but also very expensive. They can cost anywhere from $1,000 to $10,000. Unless your company has a large marketing and advertising budget and a well established brand, wrapping your vehicle with flashy design won't be necessary to attract new customers. Keeping it simple is what works best to generate new leads from vehicle signage.
- Contact Details visible. Once you've chosen your logo and design for your car, ute, trailer or van, always make sure that your contact details are readable. If you have a website, emphasise on making it visible. Phone numbers are a bit harder to memorise while on the road and can't take pictures, however a "1 300" is a good idea to promote.
- Your brand and message - make sure that your potential prospects know what services your business provides. You may have a cool business name but does it really tell your prospects what business you're in and what you're offering? If not, add a quick quote near it to clarify.